Our family business has made significant strides toward professionalisation, though it remains a work in progress. We’ve established clear job descriptions, performance reviews, and a governance structure that separates family matters from operational decisions. Business performance is measured through standard financial metrics such as revenue growth, profitability, and market share, as well as innovation indicators like product development cycles and customer feedback. Competitive performance is tracked by benchmarking against industry peers. For family performance, we assess harmony, participation, and succession readiness through regular family council meetings and surveys. Balancing emotional ties with objective metrics remains a challenge, but progress is ongoing.
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