The Three-Circle Model gives us a helpful context to analyse the intersection of family, ownership, and business roles. In Synthesis Spacelinks, the lack of formal governance structures results in:
• Conflicting Strategic Priorities: Founders have different visions for expanding business, and it is challenging to create a consistent long-term strategy.
• Lack of Professional Governance: Personal relationships, not data-driven analysis, often drive decisions, lowering efficiency and accountability
• Resistance to External Advisors: Founders are reluctant to engage industry experts or advisory boards, which means less exposure to new market trends, financial management strategies, and governance best practices.



