A family business at various trajectories of ownership, business and family poses a risk of multiple points of conflict. When ownership becomes more diverse, it welcomes more investment and fresh perspectives, but also includes resistance from family members who may be reluctant to give up control. Similarly, when it comes to contrasting business trajectories, there might be a need for innovation and adaptation, but a reluctance to disrupt established practices. For the family business to survive change and flourish over the long term, it is crucial to comprehend and manage these trajectories.
