Family businesses face distinctive challenges and opportunities at every stage of their development. Icon World of Tile evolved from its initial founder-led state to become a multi-generational business with multiple units by continuously adapting to changing circumstances. The company's initial efforts revolved around survival and unity. Expansion and modernization emerged as key objectives as the business expanded but these goals frequently conflicted with long-standing traditions and acceptable levels of risk.
Now, with over 60 family shareholders across three generations, the company faces dynamic tensions: Certain family members aim to protect traditional values whereas others advocate for advancing professional practices. The hiring of external professionals has boosted operational efficiency yet created conflicts with the family's traditional control over decisions. The younger generation's personal goals often stray from traditional practices which leads to additional uncertainty.
Organizational goals and values that intersect have the potential to propel development or maintain current standards. Icon faces a constant challenge to sustain growth through balancing its heritage with change and maintaining unity while allowing evolution.