1.How you think cartoons, metaphors, songs and other non-text communications can improve our understandings of typical family business financial and investment paradoxes? Share examples of cartoons, etc that capture such dynamics, problems, etc My family business has a in house accounting and finance team which help us asses the financial performance of the company. Monthly meeting are held strictly discussing where the company stands and what needs to be changed and what needs o be continued to increase profits and capture more market share. 2. What key financial and investment challenges that your family, ownership and management faces? -The key problems the family, ownership and the management face is the professional management as the member of the family with power always thinks he knows what's best for the company an it often leads to chaos and misery. Furthermore the company faces the problem of wealth management. 3.What lessons can we learn from the contradictions experienced by famous family business’s financial catastrophes and battles? - The key lessons to learn from such catastrophes is one must embrace changes and always act according to the situation which would be beneficial for both the company and the individual. Moreover we can learn from these is that power with one person in family controlling the business could lead to chaos. Financial decisions affecting the family members.

1. How would you describe the culture of your family’s business? My family business is originated in india and As we are reaching the 5th generation in business, the core values inherited from the first has been passed along quite efficiently and has been respected. 2.Key learnings from my business? The ownership of the business has always remained in the family and all the members of the family have remained and stuck with each other through thick and thin in all times. 3.What key cultural challenges that your family, ownership and management faces? The main problem the company faces is to handle the extended family and keep the company out of disputes and legal issues when they demand their share in the company .

1. What stage of the family business Lifecyle is your family business in? My family is in 5th generation in jewellery business and it is a private limited company. The problems which the company is facing right now is the difference of opinion among the top management of the company regarding the core and expansion of the business. This results in delaying of decisions and chaos among the family. The family business conflicts results in ignoring of good ideas if the there is a conflict between the 2 members who don't like each other. What transition do you envisage for your family business’s lifecycle stage in the coming 10 years? I think my family business will be controlled by my brother and me in coming years with equal amount of shares held and control of the business.

Family businesses reduces the costs overall as more of the family members contribute in running the business, this results in increase of sale and profit. I feel these are good till some point as conflicts are inevitable. When the shares of the company are not divided equally among the family members or the shares are not yet transferred to the members who are working in the family, conflicts are bound to happen.